Managing Migration
As technology advances rapidly across the globe, World of Coca-Cola approached us in 2021 with a request to migrate their WordPress site onto Adobe Experience Manager 6.4. In 2022, they were ready to take the next step and transition to AEM Cloud, turning to us once again. The primary objectives were to simplify the ticket-buying experience and enhance the site’s functionality through a streamlined process. However, we took the assignment a step further. Leveraging our extensive AEM knowledge and our designers’ deep understanding of user flow, we were entrusted not only with one, but with two AEM migrations, along with the continuous improvement of their site.
Capabilities
Site Architecture
UX Design
Strategy
Analytics
User Testing
UI Design
Platform Migration (AEM 6.4 and Cloud)
Forms
Our Approach
1. Simplified experience
2. Clear consumer-based communication
3. Reduce queries
4. Improved site performance
The first step was to develop components in the new AEM environment while improving functionality and refining visuals based on the previous iteration of the site. World of Coca-Cola had its own spot in AEM 6.4, keeping it autonomous and separate from the other brands, but quickly became the first to move up into the speedy AEM Cloud. Somewhere along the way, we sought to improve ticket sales and consumer understanding of the establishment’s hours; this resulted in a reported decrease of customer service center calls demonstrating that our lucid visual experience and clean interface helps customers get the answers they need faster.
Deliverables
Draft initial recommendation based on current analytics of
the site
Wireframes
2-3 creative look-and-feel options
Final creative
Tech implementations and improvements
Authoring
Provide secondary ongoing maintenance scope as well
About World of Coca Cola
The World of Coca-Cola in Atlanta, Georgia is a museum that offers an immersive experience into the fascinating history of The Coca-Cola Company. Dating back to 1886, the brand has a rich and captivating story to tell, which the museum brings to life through a range of engaging exhibits. These exhibits are constantly evolving, ensuring that visitors can always expect something new and exciting.
Among the highlights of the museum are exhibits that explore the secret formula behind Coca-Cola and a 3D movie following the adventures of a daring scientist and his assistant as they try to uncover the secret for themselves. Additionally, visitors can indulge in a sensory journey as they taste 60+ unique Coca-Cola flavors from around the world.