Power of a story
With nearly $10 billion in global revenue, PVH is a fashion powerhouse that owns a portfolio of well-respected brands including Calvin Klein, Tommy Hilfiger, and IZOD.
Working with a diverse team of stakeholders, we established a strategy and design that conveys the collective strength of the company by telling the story of the business, its people, and its culture.
Capabilities
Strategy
UX design
Website, interaction, and motion design
Front-end build
QA testing
Authoring
Our approach
1. Storytelling: Create a nimble framework that reflects real world events in real time as the business changes and grows
2. Design: Use iconic visuals, motion and a modern layout to immerse the audience
3. The Power of PVH: Integrate the portfolio of brands in a unified way that enables each group to express itself
Deliverables
Competitive assessment
User personas
Strategic approach
User experience
User testing
Concepting and storytelling
Motion and interaction studies
Asset creation guide
HTML, CSS, and JS front-end build
Support during Sitecore integration
Quality assurance testing
Authoring
About PVH
Location
New York City, NY
Sector
Fashion
Consumer Brands
Recognized on Fortune magazine’s World’s Most Admired Companies List since 2013
Recognized on Forbes magazine’s The Best Employers for Diversity List for third consecutive year
Number of Employees
40,000
Founded
1881
Ranked No. 16 on Newsweek magazine’s inaugural America’s Most Responsible Companies list in 2020