Global brands in perfect harmony
Coca-Cola’s GO! program changed the way one of the world’s biggest brands approaches the web. After years of coping with design and UX inconsistencies among its global websites, we partnered with Coca-Cola to conceive and create GO! as a way to manage brands at a global scale while still allowing local independence.
Now over 450 sites in more than a dozen languages use our ultra-flexible design system to showcase content, facilitate ease of use, and increase speed to market.
Capabilities
Digital Strategy
User Experience
Brand Design
Interaction & Motion Design
AEM
To learn more about IfThen's AEM expertise and work, see our AEM services guide.
Front-end Development
QA Testing
Global Training
Our approach
1. Perfect the concept on the flagship Coca-Cola brand, then extend it to the company’s other “billion-dollar” brands including Sprite, Fanta, Powerade, and Minute Maid.
2. Create a responsive platform comprised of a library of moldable components that allows each market to harness the power of its local brands, customizing what’s important while maintaining site consistency around the globe.
3. Develop a foundational system where enhancements to one brand site benefit all brand sites, resulting in continual improvements, cost savings, and cross-brand collaboration.
4. Lift the content with a neutral, modern design approach – a backdrop that empowers the brand's personality to come to the forefront and the content to shine.
Deliverables
Strategic approach
User experience
Design for 20+ brands
Motion and interaction studies
Site style guide for 20+ brands
Content delivery tools
HTML, CSS, and Javascript front-end build
Support during AEM integration
Quality Assurance Testing
On-site and virtual training
About Coca-Cola
Location
Atlanta, GA
Sector
Beverage
Number of Employees
700,000+
Founded
1886