Alex Nichols

Alex Nichols

Vice President, Client Services

Alex is an Atlanta native and University of Georgia graduate with over twelve years of marketing experience. She joined IfThen in November 2021.

Alex began her career working in the professional sports industry with the WNBA Atlanta Dream, wearing a lot of different hats as the Marketing, Social Media, and Merchandise Manager. During her time at the Dream, Alex realized her passion for marketing and connecting brands with consumers. From there Alex worked at a few different agencies in the Atlanta-area servicing clients across a wide range of industries; some past clients include Simmons Beautyrest, Mitsubishi Electric Cooling and Heating, Shell, Yellawood, and the Atlanta Woodruff Center. 

Some of Alex’s past experience includes leading teams from ideation to execution for large-scale campaigns (digital, social, and traditional), full-scale site redesigns, app launches, and development of interactive consumer experiences. She is a collaborative, creative thinker who loves to solve clients’ problems and takes great pride in developing results-driven campaigns.

Outside of the office you can find Alex spending time with her husband, walking her two dogs on the Atlanta Beltline, and checking out the local farmer's markets.